I wrote out a short storyboard to be shot all on iPhone. I directed the shoot from Colorado on FaceTime while three other helpers on site in Texas set up the shots.
A Video to Tell the Story!
I played a piano composition to accompany the story and create a mood. Hope you enjoy.
A Video to Tell the Story!
Next Case Study
Onwards
Create a logo design for Do All Things to use in the process of reaching their target audience of donors and raising money to carry out the Do All Things mission to invest in the lives of those with special differences.
Objective
When Karen Jones, the founder of Do All Things, saw this logo out of a series of three that my creative partner, Keith, and I had prepared for her...tears welled up in her eyes. This is always an indication of being on the right path to the heart.
Project Length: 4 weeks
Category: Non-profit branding
Tags: Marketing, Brand Identity, Video Storytelling
About this Case Study
Anyone can make a cool logo. The challenge is aligning the logo with the essence of a company. But how do you know that? Keith and I led a series of workshops that identified, mission, vision, and values.
Branding Workshops Learnings
It is a super fun exercise to imagine different impressions of a brand. This is the one they chose.
Mood Boards
Which one do you like?
Three others Were Contenders
Logo Design Time
Set in black and white, we presented three logo options for them to review.
Do All Things
DO
ALL
THINGS
Inverse
A logo needs to have a good dark and light mode.
Do All
Things
Do All
Things
A Progression
Here is a visual of how we got there.
Do
ALL
Things
Do All
Things
Do All Things
Be All You Can
BTS
It’s easy when you’ve got everything already defined.
Making A Website
How a logo looks in the wild is an important way to see its strength.
In Situ
Do All
Things
Do All
Things
Create a logo design for Do All Things to use in the process of reaching their target audience of donors and raising money to carry out the Do All Things mission to invest in the lives of those with special differences.
Objective
When Karen Jones, the founder of Do All Things, saw this logo out of a series of three that my creative partner, Keith, and I had prepared for her...tears welled up in her eyes. This is always an indication of being on the right path to the heart.
Project Length: 4 weeks
Category: Non-profit branding
Tags: Marketing, Brand Identity, Video Storytelling
About this Case Study
Anyone can make a cool logo. The challenge is aligning the logo with the essence of a company. But how do you know that? Keith and I led a series of workshops that identified, mission, vision, and values.
Branding Workshops Learnings
Next Case Study
Onwards
It is a super fun exercise to imagine different impressions of a brand. This is the one they chose.
Mood Boards
Which one do you like?
Three others Were Contenders
Set in black and white, we presented three logo options for them to review.
Logo Design Time
Do All Things
DO
ALL
THINGS
A logo needs to have a good dark and light mode.
Inverse
Do All
Things
Do All
Things
Here is a visual of how we got there.
A Progression
It’s easy when you’ve got everything already defined.
Making A Website
How a logo looks in the wild is an important way to see its strength.
In Situ
I wrote out a short storyboard to be shot all on iPhone. I directed the shoot from Colorado on FaceTime while three other helpers on site in Texas set up the shots.
A Video to Tell the Story!
I played a piano composition to accompany the story and create a mood. Hope you enjoy.
A Video to Tell the Story!
Do All
Things
Create a logo design for Do All Things to use in the process of reaching their target audience of donors and raising money to carry out the Do All Things mission to invest in the lives of those with special differences.
Objective
When Karen Jones, the founder of Do All Things, saw this logo out of a series of three that my creative partner, Keith, and I had prepared for her...tears welled up in her eyes. This is always an indication of being on the right path to the heart.
Project Length: 4 weeks
Category: Non-profit branding
Tags: Marketing, Brand Identity, Video Storytelling
About this Case Study
Anyone can make a cool logo. The challenge is aligning the logo with the essence of a company. But how do you know that? Keith and I led a series of workshops that identified, mission, vision, and values.
Branding Workshops Learnings
It is a super fun exercise to imagine different impressions of a brand. This is the one they chose.
Mood Boards
Which one do you like?
Three others Were Contenders
Set in black and white, we presented three logo options for them to review.
Logo Design Time
Do All Things
DO
ALL
THINGS
Do All
Things
Do All
Things
A logo needs to have a good dark and light mode.
Inverse
Here is a visual of how we got there.
A Progression
It’s easy when you’ve got everything already defined.
Making A Website
How a logo looks in the wild is an important way to see its strength.
In Situ
I wrote out a short storyboard to be shot all on iPhone. I directed the shoot from Colorado on FaceTime while three other helpers on site in Texas set up the shots.
A Video to Tell the Story!
I played a piano composition to accompany the story and create a mood. Hope you enjoy.
A Video to Tell the Story!
Do All
Things
Next Case Study
Onwards