Silver Lining

One of the guys I hired to help me with some complex jig making ended up being a great creative partner. We envisioned making a sauna and cold plunge experience for people. And out of our connection, Puffin Sauna Club was born!!

The Impact

Catastrophic Failure

There is no other way to put it than that. Well, maybe I could say that I learned a lot. I sure did. I learned about go-to-market strategies, buying ads, hiring employees, small business taxes, commercial real-estate rentals, pipeline spreadsheets. Ultimately, I failed because I didn’t love it enough to endure everything that is hard about entrepreneurship.


Next Case Study

Onwards

I grew up in a community of furniture makers, and it is a passion I have enjoyed pursuing throughout my life. I have been lucky to build a small workshop and a collection of pieced enjoyed by families around me.

Project Length: 4 weeks

Category: Non-profit branding

Tags: Marketing, Brand Identity, Video Storytelling

About this Case Study

16.5”

16.5”

19”

I grew up in a community of furniture makers, and it is a passion I have enjoyed pursuing throughout my life. I have been lucky to build a small workshop and a collection of pieced enjoyed by families around me.

Project Length: 12 months

Category: Physical Products

Tags: Furniture, GTM, Branding

About this Case Study

Next Case Study

Onwards

The Impact

Catastrophic Failure

There is no other way to put it than that. Well, maybe I could say that I learned a lot. I sure did. I learned about go-to-market strategies, buying ads, hiring employees, small business taxes, commercial real-estate rentals, pipeline spreadsheets. Ultimately, I failed because I didn’t love it enough to endure everything that is hard about entrepreneurship.


Silver Lining

One of the guys I hired to help me with some complex jig making ended up being a great creative partner. We envisioned making a sauna and cold plunge experience for people. And out of our connection, Puffin Sauna Club was born!!

Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

I grew up in a community of furniture makers, and it is a passion I have enjoyed pursuing throughout my life. I have been lucky to build a small workshop and a collection of pieced enjoyed by families around me.

Project Length: 12 months

Category: Physical Products

Tags: Furniture, GTM, Branding

About this Case Study

The Impact

Catastrophic Failure

There is no other way to put it than that. Well, maybe I could say that I learned a lot. I sure did. I learned about go-to-market strategies, buying ads, hiring employees, small business taxes, commercial real-estate rentals, pipeline spreadsheets. Ultimately, I failed because I didn’t love it enough to endure everything that is hard about entrepreneurship.


Silver Lining

One of the guys I hired to help me with some complex jig making ended up being a great creative partner. We envisioned making a sauna and cold plunge experience for people. And out of our connection, Puffin Sauna Club was born!!

Joe Valley

Resume

Beyond Divine, LLC @ 2025. All rights reserved.

Joe Valley

Resume

Beyond Divine, LLC @ 2025. All rights reserved.

Next Case Study

Onwards

Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

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