
Silver Lining
One of the guys I hired to help me with some complex jig making ended up being a great creative partner. We envisioned making a sauna and cold plunge experience for people. And out of our connection, Puffin Sauna Club was born!!
The Impact
Catastrophic Failure
There is no other way to put it than that. Well, maybe I could say that I learned a lot. I sure did. I learned about go-to-market strategies, buying ads, hiring employees, small business taxes, commercial real-estate rentals, pipeline spreadsheets. Ultimately, I failed because I didn’t love it enough to endure everything that is hard about entrepreneurship.
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I grew up in a community of furniture makers, and it is a passion I have enjoyed pursuing throughout my life. I have been lucky to build a small workshop and a collection of pieced enjoyed by families around me.
Project Length: 4 weeks
Category: Non-profit branding
Tags: Marketing, Brand Identity, Video Storytelling
About this Case Study
16.5”
16.5”
19”

I grew up in a community of furniture makers, and it is a passion I have enjoyed pursuing throughout my life. I have been lucky to build a small workshop and a collection of pieced enjoyed by families around me.
Project Length: 12 months
Category: Physical Products
Tags: Furniture, GTM, Branding
About this Case Study


Next Case Study
Onwards






























The Impact
Catastrophic Failure
There is no other way to put it than that. Well, maybe I could say that I learned a lot. I sure did. I learned about go-to-market strategies, buying ads, hiring employees, small business taxes, commercial real-estate rentals, pipeline spreadsheets. Ultimately, I failed because I didn’t love it enough to endure everything that is hard about entrepreneurship.


Silver Lining
One of the guys I hired to help me with some complex jig making ended up being a great creative partner. We envisioned making a sauna and cold plunge experience for people. And out of our connection, Puffin Sauna Club was born!!
I grew up in a community of furniture makers, and it is a passion I have enjoyed pursuing throughout my life. I have been lucky to build a small workshop and a collection of pieced enjoyed by families around me.
Project Length: 12 months
Category: Physical Products
Tags: Furniture, GTM, Branding
About this Case Study






























The Impact
Catastrophic Failure
There is no other way to put it than that. Well, maybe I could say that I learned a lot. I sure did. I learned about go-to-market strategies, buying ads, hiring employees, small business taxes, commercial real-estate rentals, pipeline spreadsheets. Ultimately, I failed because I didn’t love it enough to endure everything that is hard about entrepreneurship.


Silver Lining
One of the guys I hired to help me with some complex jig making ended up being a great creative partner. We envisioned making a sauna and cold plunge experience for people. And out of our connection, Puffin Sauna Club was born!!
Next Case Study
Onwards