Team
Product owner
Project Manager
Engineering Lead
Design Lead
UX Researcher
UI Designer
My role
Design Lead
Qualitative Research
Conceptualization
Branding Design
Usability testing
Dev handoff
Duration
2 months
Goal
Make Tours & Activities product that competes with Airbnb’s Experiences
Problem Statement
Hotel guests looking for adventure need good resources from which to choose an activity that will be time well spent and memorable.
But The Real Problem
Marriott is losing relevance in this space, and they have to do something. Quick.
Initial Research Findings
Mothers were primary in planning activities, and they valued:
Family
Quality Time
Making Memories
Children
And so we came up with a new tagline...
Adventures worth sharing
with the people you love
We tried many different layouts to allow a good review of available options.
The single most important variable in whether or not an experience gets booked: parking
Fun Fact
Parking
Is it convenient, easy, and close?
Search Played a Big Role
Search Played a Big Role
Once a user obtained her point of contact with the app from her hotel room wifi setup, search functionality was a key element in connecting her with experiences she’d love. Our team used Rezdy’s search functionality to power the search.
While the backend devs were figuring out how their data would work, the design team explored filters, sorting, and predictive text to make the content come alive.
Pills, Tags, Dates & Maps
Filters, sorting, and predictive text aided in user discovery.
I explored a variety of logo marks for our project, yet a clear name hadn’t been identified by Marriott. This greenfield project created space for excercises around naming, color, logo, typography, and taglines.
Branding as a Way of Thinking
Marriott’s consumer-based experiences app needed to be formulated around a user’s needs while being on-the-go and traveling.
I moved our team to the Figma design tool for this project and used their horizontal and sticky nav scrolling prototyping functionality.
Mobile First
The product owner from Marriott had a broad landscape in which to work, and we quickly determined that the best way to narrow down our options was to have a workshop.
It was important to me that we identify the features we’d want for an initial launch, so our efforts revolved around abstract & concrete ways to view the road ahead.
Design Thinking Workshop
Marriott’s infamous security breach caused internal friction at Marriott that ultimately killed the project.
Even though it was sad not to ride into town on this pony, I learned a valuable lesson in how important design is when it comes to facilitating discovery.
A Quick Security Death
Next Case Study
Onwards
Team
Product owner
Project Manager
Engineering Lead
Design Lead
UX Researcher
UI Designer
My role
Design Lead
Qualitative Research
Conceptualization
Branding Design
Usability testing
Dev handoff
Duration
2 months
We tried many different layouts to allow a good review of available options.
Filters, sorting, and predictive text aided in user discovery.
Pills, Tags, Dates & Maps
Once a user obtained her point of contact with the app from her hotel room wifi setup, search functionality was a key element in connecting her with experiences she’d love. Our team used Rezdy’s search functionality to power the search.
While the backend devs were figuring out how their data would work, the design team explored filters, sorting, and predictive text to make the content come alive.
Search Played a Big Role
Branding as a Way of Thinking
I explored a variety of logo marks for our project, yet a clear name hadn’t been identified by Marriott. This greenfield project created space for excercises around naming, color, logo, typography, and taglines.
Is it convenient, easy, and close?
Parking
The single most important variable in whether or not an experience gets booked: parking
Fun Fact
Next Case Study
Onwards
Initial Research Findings
Mothers were primary in planning activities, and they valued:
Family
Quality Time
Making Memories
Children
And so we came up with a new tagline...
Adventures worth sharing
with the people you love
Goal
Marriott is losing relevance in this space, and they have to do something. Quick.
Problem Statement
Hotel guests looking for adventure need good resources from which to choose an activity that will be time well spent and memorable.
But The Real Problem
Make Tours & Activities product that competes with Airbnb’s Experiences
Marriott’s consumer-based experiences app needed to be formulated around a user’s needs while being on-the-go and traveling.
I moved our team to the Figma design tool for this project and used their horizontal and sticky nav scrolling prototyping functionality.
Mobile First
Design Thinking Workshop
The product owner from Marriott had a broad landscape in which to work, and we quickly determined that the best way to narrow down our options was to have a workshop.
It was important to me that we identify the features we’d want for an initial launch, so our efforts revolved around abstract & concrete ways to view the road ahead.
A Quick Security Death
Marriott’s infamous security breach caused internal friction at Marriott that ultimately killed the project.
Even though it was sad not to ride into town on this pony, I learned a valuable lesson in how important design is when it comes to facilitating discovery.
Team
Product owner
Project Manager
Engineering Lead
Design Lead
UX Researcher
UI Designer
My role
Design Lead
Qualitative Research
Conceptualization
Branding Design
Usability testing
Dev handoff
Duration
2 months
We tried many different layouts to allow a good review of available options.
Filters, sorting, and predictive text aided in user discovery.
Pills, Tags, Dates & Maps
Search Played a Big Role
Once a user obtained her point of contact with the app from her hotel room wifi setup, search functionality was a key element in connecting her with experiences she’d love. Our team used Rezdy’s search functionality to power the search.
While the backend devs were figuring out how their data would work, the design team explored filters, sorting, and predictive text to make the content come alive.
Branding as a Way of Thinking
I explored a variety of logo marks for our project, yet a clear name hadn’t been identified by Marriott. This greenfield project created space for excercises around naming, color, logo, typography, and taglines.
Is it convenient, easy, and close?
Parking
The single most important variable in whether or not an experience gets booked: parking
Fun Fact
Initial Research Findings
Mothers were primary in planning activities, and they valued:
Family
Quality Time
Making Memories
Children
Adventures worth sharing
with the people you love
And so we came up with a new tagline...
Goal
Make Tours & Activities product that competes with Airbnb’s Experiences
Hotel guests looking for adventure need good resources from which to choose an activity that will be time well spent and memorable.
Problem Statement
But The Real Problem
Marriott is losing relevance in this space, and they have to do something. Quick.
Design Thinking Workshop
The product owner from Marriott had a broad landscape in which to work, and we quickly determined that the best way to narrow down our options was to have a workshop.
It was important to me that we identify the features we’d want for an initial launch, so our efforts revolved around abstract & concrete ways to view the road ahead.
A Quick Security Death
Marriott’s infamous security breach caused internal friction at Marriott that ultimately killed the project.
Even though it was sad not to ride into town on this pony, I learned a valuable lesson in how important design is when it comes to facilitating discovery.
Next Case Study
Onwards
Mobile First
I moved our team to the Figma design tool for this project and used their horizontal and sticky nav scrolling prototyping functionality.
Marriott’s consumer-based experiences app needed to be formulated around a user’s needs while being on-the-go and traveling.