Next Case Study

Onwards

The Impact

Wild Success

The Puffin Sauna Club is a live and well with monthly members getting super hot and super cold while belonging to a mindful and enthusiastic community.


Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

We designed the physical structure and also the branding elements. We came up with a name, shopped our vision to investors, and met with local businesses to figure out a way to get out mobile business into a spot.

The Result

It all started with a dream to have a sauna for my friends and family to support our vitality and our connection to each other. Meeting Mitch made the dream come true. Together, we planned out how the vision would unfold by using the same design process we’d do for a software or branding project. Understand the values, the mission, and the vision. Everything unfolded from there.

Project Length: Ongoing

Category: Wellness

Tags: Marketing, Brand Identity, Architecture

About this Case Study

What I did

Performed Foundational Research

Facilitated Design Thinking Workshops

Created Architectural 2D and 3D mockups

Performed naming workshops

Created logo and branding

Designed marketing material

Operated Boulder, CO debut

Performed investor pitches

Branded photography

The Impact

Wild Success

The Puffin Sauna Club is a live and well with monthly members getting super hot and super cold while belonging to a mindful and enthusiastic community.


We designed the physical structure and also the branding elements. We came up with a name, shopped our vision to investors, and met with local businesses to figure out a way to get out mobile business into a spot.

The Result

What I did

Performed Foundational Research

Facilitated Design Thinking Workshops

Created Architectural 2D and 3D mockups

Performed naming workshops

Created logo and branding

Designed marketing material

Operated Boulder, CO debut

Performed investor pitches

Branded photography

It all started with a dream to have a sauna for my friends and family to support our vitality and our connection to each other. Meeting Mitch made the dream come true. Together, we planned out how the vision would unfold by using the same design process we’d do for a software or branding project. Understand the values, the mission, and the vision. Everything unfolded from there.

Project Length: Ongoing

Category: Wellness

Tags: Marketing, Brand Identity, Architecture

About this Case Study

Next Case Study

Onwards

Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

Joe Valley

Beyond Divine, LLC @ 2025. All rights reserved.

Next Case Study

Onwards

The Impact

Wild Success

The Puffin Sauna Club is a live and well with monthly members getting super hot and super cold while belonging to a mindful and enthusiastic community.


We designed the physical structure and also the branding elements. We came up with a name, shopped our vision to investors, and met with local businesses to figure out a way to get out mobile business into a spot.

The Result

What I did

Performed Foundational Research

Facilitated Design Thinking Workshops

Created Architectural 2D and 3D mockups

Performed naming workshops

Created logo and branding

Designed marketing material

Operated Boulder, CO debut

Performed investor pitches

Branded photography

It all started with a dream to have a sauna for my friends and family to support our vitality and our connection to each other. Meeting Mitch made the dream come true. Together, we planned out how the vision would unfold by using the same design process we’d do for a software or branding project. Understand the values, the mission, and the vision. Everything unfolded from there.

Project Length: Ongoing

Category: Wellness

Tags: Marketing, Brand Identity, Architecture

About this Case Study

Joe Valley

Resume

Beyond Divine, LLC @ 2025. All rights reserved.

Joe Valley

Resume

Beyond Divine, LLC @ 2025. All rights reserved.

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